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3 Reasons Why Simple Ad Copy is More Effective
You might think that using big words and flowery language in your ad copy will make you seem more credible and trustworthy. But in reality, all it does is turn people off. Why? Because no one wants to puzzle over your ad to try and figure out what you're selling. They just want to know what you're selling, and how it can benefit them. So keep your ad copy simple, and you'll be more likely to make a sale. Here's why:
1. People scanner ads, they don't read them
The average person only spends a few seconds looking at an advertisement before moving on. This means they're not going to spend time trying to decipher complicated language or figure out what you're trying to sell. Keep your ad copy short and to the point, so people can quickly understand what you're offering and move on if it's not of interest to them. This is also the reason why you should have a hook to your ad copies.
2. Simple language is more persuasive
Using big words might get someone's attention, but it won't do anything to persuade them to buy what you're selling. In fact, research has shown that using simpler language in your ad copy can actually make it more persuasive. This is because people are more likely to believe claims that are written in simple terms that they can understand. So ditch the jargon and stick to language that everyone can understand.
3. You'll save money in the long run
Sure, you might be able to get away with using complicated language in your ad copy once or twice. But if you continue to do it, people will eventually catch on and start ignoring your ads altogether. And when that happens, you'll have to spend even more money to try and get their attention again. So save yourself the hassle (and the money) by keeping your ad copy simple from the start.
Simple ad copy is more effective than complicated ad copy for three reasons: people scan ads, simple language is more persuasive, and you'll save money in the long run. So next time you're writing an ad, remember to keep it short, sweet, and to the point.
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